Liz is the CEO of Ctrl-Shift, a specialist business consultancy she co-founded in 2008. Ctrl-Shift advises some of the world’s leading companies and brands on how best to grow and innovate in the digital economy. Liz has over 20 years’ of business consultancy experience across numerous sectors. She currently advises a number of global clients including Facebook, O2, the BBC, and Suncorp, helping them to develop and future-proof their digital products and services.
Her career has spanned multiple disciplines including consultancy, digital media, customer service design and strategic marketing. After twelve years with Barclays, Liz moved to the Systems Integrator company Logica, heading up their Sales and Marketing and the development and running of their international CRM business, after which she has founded several companies, including a mobile CRM company, Zishi, and Digital Public, a public sector consultancy developing a consumer-centric digital media service for government. Since its launch, Ctrl-Shift has been at the forefront of understanding, explaining and shaping the Personal Information Economy(PIE), it has pioneered Me2B digital services and Personal Information Services (PIMS) and remains at the forefront of strategic business consulting in the PIE market.